Google Ads vs Meta Ads: Which is Right for Your Business?

One of the most common questions we get is: "Should I invest in Google Ads or Meta Ads?" The honest answer? It depends. Let's break down when each platform shines.

The Fundamental Difference

When to Choose Google Ads

• High-intent products: Services people actively search for (plumbers, lawyers, dentists)
• Established categories: Products with clear search volume
• B2B services: Decision-makers often research on Google
• Local businesses: "Near me" searches drive immediate action
• E-commerce with search volume: Product searches with buying intent

When to Choose Meta Ads

• Visual products: Fashion, beauty, home decor, food
• New/innovative products: Things people don't know to search for
• Impulse purchases: Lower-priced items under €100
• Brand building: Creating awareness and emotional connection
• D2C brands: Direct-to-consumer products with strong visuals

Cost Comparison

Note: These are averages. Your results will vary by industry and execution.

Our Recommendation: Use Both

The most successful brands use both platforms strategically:

1. Meta for top-of-funnel: Build awareness and drive initial interest
2. Google for bottom-of-funnel: Capture searchers ready to buy
3. Retargeting on both: Follow up with warm audiences everywhere