AI & Automation · Nextry

AI that works.
Not AI that impresses.

We build AI that ships real work: agents, automations, knowledge systems and content at scale — wired into the tools you already use.

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You tried the tools. The work stayed yours.

A subscription, a few good prompts, and a team that quietly went back to doing it the old way. Nothing shipped on its own.

You have a mandate to do something with AI.

Processes, people and systems are all there. What is missing is the map: which process, what it is worth, who signs off on the risk.

AI is not a tool you buy. It is leverage you place — the audit finds where.

What we build

Grouped by what you get, not by what it runs on

Find the leverage

An AI audit and a roadmap sequenced by return, not by hype. The entry product.

Walkthrough of how the business actually runs
Every point where AI removes real work
Prioritised roadmap
One recommended first build

Agents and AI systems

Software that does the work, wired into the tools you already use.

Agents for sales, support and research
Ask-your-documents knowledge systems
Voice AI for inbound calls
Invoice, reporting and document automation

Content and creative at scale

The volume paid media needs, without a studio behind it.

AI product photography and video
Ad creative pipelines with real variants
Content systems your team can run
Already live for our clients

Training and governance

Your people using AI well, and a paper trail that holds up.

Workshops on your real workflows
Prompt playbooks
Internal adoption programmes
EU AI Act risk documentation

How it works.

Three steps, and every one of them has an exit.

Audit

One to two weeks. We map where AI creates leverage and pick the first win together.

Pilot

Two to six weeks. We build one thing and measure it against a number agreed upfront.

Scale

We expand only what proved itself. Retainer or project, your call — no twelve-month lock-in.

Before procurement asks

The boring questions, answered upfront

Your data stays yours

Built on paid API tiers where your inputs are not used to train public models.

Works with what you have

Integrates with the CRM, Microsoft 365, ERP and spreadsheets already in place. No rip and replace.

NDA first

We sign before we look. Every engagement starts under an NDA as standard practice.

Built to be governed

Access control, logging and EU AI Act risk documentation are part of the build. EU hosting on request.

Where it lands

Find the one that looks like your week

Finance and shared services

Document intake, invoice processing, first-draft monthly reporting.

Moves Hours per close

E-commerce

Product content at scale, recommendations, personalised lifecycle messaging.

Moves Revenue per visitor

Clinics and practices

Voice AI reception, appointment automation, review responses.

Moves Calls answered

Restaurants and local business

Social content pipeline, inbox and review automation.

Moves Bookings from organic

B2B companies

Research agents for outbound, proposal drafting, CRM hygiene.

Moves Qualified pipeline

Public administration

Document processing and citizen-request triage.

Moves Response time

Why us

Three reasons, all of them about accountability

Marketing and AI under one roof

The AI is built by the same people who answer for your revenue numbers. That tends to change what gets built.

Current tools, senior judgment

We use whichever models are best right now, and a human signs off on everything that reaches your customers.

Measured like media

Every build gets a number to beat before it starts, the same way an ad campaign does.

AI at Nextry is led by Victor Cirebea

Head of AI & Automation

Questions people actually ask

Is my data safe, and where does it go?

We build on paid API tiers where your inputs are not used to train public models. Where a project needs it, we can host in the EU. We sign an NDA before we start and tell you exactly which provider handles what.

Will this replace my employees?

It replaces tasks, not people. What disappears is the repetitive kind of work: copying data between systems, drafting the same report every month, answering the same question for the tenth time. Judgment stays with your team.

What does it cost?

It depends entirely on what the audit finds, so we do not publish a number that would be wrong for you. The audit is free and ends with a recommended first build and an estimate for it.

How fast until something works?

The audit takes one to two weeks. A first pilot typically ships in two to six weeks, depending on how many systems it touches. You see something real inside the first month.

What if it does not work?

The pilot is measured against a number we agree before we build. If it does not clear that number, you do not scale it, and there is no long lock-in to escape.

Which AI tools do you use?

Whichever fits the job. The frontier models change every few months, so we are not married to a vendor. We pick per build and tell you what we picked and why.

Do we need our own IT team?

No. For smaller builds we handle everything and hand over documented systems. If you do have IT, we work with them rather than around them.

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Start with
the audit.

A walkthrough of how your business actually runs, a map of where AI creates leverage, a roadmap sequenced by return, and one recommended first build with an estimate.