GLOSSARY • 34 TERMS

Digital Marketing Glossary
explained clearly in English

ROI, ROAS, CPM, CPA, SEO, schema markup, retargeting, attribution — all the essential terms, no corporate jargon, with concrete examples and 2026 benchmarks.

Now that you know the terms, let's put them into practice.

Request a free audit on your marketing channels — ROI, CPA, ROAS, all measured and optimized.

Request free audit

🍪 Folosim cookies

Folosim cookies pentru a-ți oferi cea mai bună experiență pe site-ul nostru. Acceptând, ești de acord cu utilizarea cookie-urilor pentru analiză și marketing.

Digital Marketing Glossary
explained clearly in English

CPM (Cost Per Mille)

CPC (Cost Per Click)

CPA (Cost Per Acquisition)

ROAS (Return on Ad Spend)

ROI (Return on Investment)

CTR (Click-Through Rate)

Performance Max (PMax)

Meta Pixel

CAPI (Conversions API)

Lookalike Audience

Remarketing / Retargeting

On-Page SEO

Off-Page SEO

Technical SEO

Backlink

SERP (Search Engine Results Page)

Core Web Vitals

Schema Markup

Long-Tail Keywords

Keyword Research

Google Analytics 4 (GA4)

UTM Parameters

Conversion Rate

LTV (Lifetime Value)

CAC (Customer Acquisition Cost)

MER (Marketing Efficiency Ratio)

CRO (Conversion Rate Optimization)

A/B Testing

Landing Page

CTA (Call To Action)

Marketing Funnel

Attribution Model

Organic Traffic

Content Marketing

Now that you know the terms, let's put them into practice.

🍪 Folosim cookies

Digital Marketing Glossaryexplained clearly in English

CPM (Cost Per Mille)

CPC (Cost Per Click)

CPA (Cost Per Acquisition)

ROAS (Return on Ad Spend)

ROI (Return on Investment)

CTR (Click-Through Rate)

Performance Max (PMax)

Meta Pixel

CAPI (Conversions API)

Lookalike Audience

Remarketing / Retargeting

On-Page SEO

Off-Page SEO

Technical SEO

Backlink

SERP (Search Engine Results Page)

Core Web Vitals

Schema Markup

Long-Tail Keywords

Keyword Research

Google Analytics 4 (GA4)

UTM Parameters

Conversion Rate

LTV (Lifetime Value)

CAC (Customer Acquisition Cost)

MER (Marketing Efficiency Ratio)

CRO (Conversion Rate Optimization)

A/B Testing

Landing Page

CTA (Call To Action)

Marketing Funnel

Attribution Model

Organic Traffic

Content Marketing

Now that you know the terms, let's put them into practice.

🍪 Folosim cookies

Digital Marketing Glossary
explained clearly in English