TL;DR: Copywriting does not have a single price — it depends on the type. In 2026, an SEO blog article typically costs €40-150, a landing page €120-500, a set of ad copy €30-80, and a monthly content retainer €300-1,200. Good copy is not a cost — it is what turns a visitor into a customer, which is why who writes it matters more than how cheap it is.
What copywriting actually is (and why it is not "just writing")
Copywriting means writing text with a clear commercial goal: to convince the reader to do something — read on, leave their details, buy. It is not the same as filling a page with words. Good sales copy starts from what the customer wants, not from what the company wants to say about itself.
The difference shows in results: a website that does not convert almost always has a message problem, not a design problem. You can have the most beautiful site in the world — if the text does not answer "what is in it for me?", the visitor leaves.
The types of copywriting (and what each one does)
- SEO copywriting (blog articles): long-form text optimized for Google that brings organic traffic long term. A good 1,500+ word article can bring visitors for months or years. It is the foundation of any SEO strategy.
- Landing / sales page copy: the text that decides whether a visitor becomes a lead. Headline, subhead, benefits, proof, call to action — every word works. It is the most profitable form of copywriting and ties directly to your website.
- Ad copy (Meta & Google Ads): short, hooky text tested in variants. A good copy set can cut cost per click by 20-40%. It goes hand in hand with your paid campaigns.
- Email copywriting: welcome, nurture and abandoned-cart sequences. It is the highest-ROI channel in marketing — but only if the text reads human. See email marketing services.
- Social media copy: captions and short scripts that stop the scroll. Part of any social media package.
- Product descriptions (e-commerce): text that sells a product the customer cannot touch. At scale, done with templates + SEO optimization.
How much copywriting costs in 2026 (market prices)
The figures below are real market ranges, not one agency's rate card. They vary with the writer's experience, the research required and how much the text needs to sell.
| Type of text | Market price | What it includes |
|---|---|---|
| SEO blog article (800-1,500 words) | €40 – 150 / article | Keyword research, structure, on-page optimization |
| Landing / sales page | €120 – 500 / page | Headlines, benefits, proof, calls to action |
| Ad copy (Meta/Google set) | €30 – 80 / set | Several headline + text variants for testing |
| Email sequence | €40 – 120 / email | Copy + subject line + call to action |
| E-commerce product descriptions | €8 – 25 / product | At scale, with SEO optimization |
| Monthly content retainer | €300 – 1,200 / month | Mix of articles, social, email, with strategy |
At Nextry, copywriting is not sold "by the piece" out of context — it comes as part of SEO, social media, email and web services, so the message stays consistent across every channel. Pricing is set through a custom quote based on volume and goals.
Copywriting vs content marketing — not the same thing
People confuse them often. Copywriting is writing that sells now: a page, an ad, an email. Content marketing is the long-term strategy of publishing valuable content to attract customers organically — it includes copywriting, but also planning, SEO and distribution. Content marketing returns 3-5x over paid ads long term, but takes 6-18 months to show results. Good copywriting accelerates both. For the full budget picture, see how much digital marketing costs.
How to choose a copywriter or agency
- Ask for samples in your niche, not a general portfolio. Good text for a dental clinic looks nothing like text for a SaaS.
- Ask about results, not "word count". One article that ranks beats ten that merely exist.
- Beware prices that are too low. A €5 text is either machine-generated without editing or badly translated. Both cost you more long term.
- Check they understand SEO. An article that is not optimized is a half investment. See also how to choose a marketing agency.
5 mistakes that make your copy useless
- You talk about yourself, not the customer. "We are market leaders" does not sell. "You save 3 hours a day" sells.
- No clear call to action. If the reader does not know what to do next, they do nothing.
- Generic headlines. The headline is 80% of the work — if it does not stop the scroll, the rest of the text does not matter.
- Copy without proof. Numbers, reviews, results. Without them, it is just a promise.
- Text written for Google, not for humans. Keywords help, but if the text sounds robotic, people leave — and Google notices.
Conclusion
Copywriting is one of the few marketing investments that pays off forever: a good landing page or a ranking article works for you for years. Do not just ask "how much does it cost" — ask "how much does it bring back". A €100 article that brings ten customers is cheaper than a €20 one that brings none.
Want copy that actually converts — for your site, ads, email or blog? Request a custom quote or write to us at contact@nextry.ro.
