Cars nobody else sells in Romania
ArcMotors brings to Romania cars from Chinese brands that have no official representation here yet: low-mileage examples shipped straight from China, type-approved by the Romanian vehicle authority (RAR) and registered. For a Romanian buyer, that means a product they can't see in any showroom and know very little about.
And when you buy a car worth tens of thousands of euros from a country eight weeks away by sea, the question isn't "how much?" but "what am I actually getting, and what can go wrong on the way?". The site had to answer the second question before the first.
The cars up front, the service behind them
The client asked explicitly for the cars in stock to be the most visible part of the site, with order-to-import kept secondary. So the homepage shows cars right below the opening: specific examples with their own stock code, year, mileage, power, range, colour and interior — not generic models from a catalogue.
Every card also says where the car is: in stock with papers done, or on its way, with an estimated arrival date and the date until which the price is guaranteed. In a market where buyers fear surprises, a card that says "in transit, arrives in November, price held for seven more days" is worth more than any slogan.
The specification is fixed, and that's a decision rather than a limitation: the cars are already built, so a configurator with colours to choose from would be selling a car that doesn't exist.
A card that says "price held for seven more days" is worth more than any slogan.
The final price, itemised
The biggest source of distrust with imported cars is a price that keeps growing along the way. The site tackles it head-on: every price is shown as the final on-the-road figure, with 10% customs duty and 21% VAT already included, and the "How it works" page breaks the whole journey into five steps — choosing the model, inspecting the exact car at source, shipping and customs, RAR type approval, and registration and handover.
The timeline is just as concrete: one to two weeks at the Chinese port, five to seven at sea, one to three for customs clearance in the EU and one to four for RAR and plates. The buyer sees what the lead time is made of, not just a vague range.
What we don't do, said on the homepage
ArcMotors isn't the official dealer of any brand, has no workshop of its own and offers no commercial warranty. Instead of hiding that in the footer, the site says it in a dedicated "What we don't do" section — and adds that if you need a service network and a factory warranty, a brand officially present in Romania is the right choice.
Listing your limits on the page that's meant to sell sounds counterintuitive. But in a market where nobody knows what to expect, the one real advantage is being first to say what you can't do — and the customer who stays after reading that section is the one who won't be disappointed.
The proof comes from cars already delivered: a gallery of handed-over examples wearing Romanian plates, showing that the process described really does end with a registered car.
A journal, not filler content
The site also runs a journal of articles about what they've learned importing cars from China: models, technology, import details. In a field with little information in Romanian, that content does two jobs — it answers buyers' real questions and, over time, builds authority in search.
