A field where the client already knows what they want
InterFrig works in industrial refrigeration and ventilation — cooling installations for commercial and industrial spaces, ventilation systems, and the design and maintenance behind them.
The audience is strictly B2B: facility managers, engineers, technical leads. This is a visitor who does not need educating about the category and is not impressed by sales language. They want to know whether the firm does their kind of job and whether they can be reached quickly.
An engineer does not need convincing about the category. They want to know whether you do their job.
What the site had to do
In a technical field, credibility comes from specificity. A site saying “complete solutions for any need” communicates nothing; one that names the actual types of installation and the stages of work communicates competence.
That is why the structure explicitly covers the three stages of the client relationship — design, installation and maintenance — because in refrigeration, maintenance is often the real reason a supplier is chosen for the long term.
How it works now
A professional, direct presentation site built classically in HTML, CSS and JavaScript with a responsive design. No flourishes, with the emphasis on the services offered and on contact — right for an audience that arrives with a specific request rather than to browse.