One supplier for everything an optician's shop needs
Speco Distribution brings everything an optician's shop needs into one place: its own frame collections for adults and children (Selena, Qamar, Ein), display and anti-theft systems, store fit-out, management software, website and marketing, plus training through Optical Academy.
The site was also built for the trade fair: Speco exhibited at stand 35 at the 23rd edition in Bucharest, and the page had to explain on a phone, in a few seconds, what it offers.
The hive: a single point of contact
The central idea is an interactive honeycomb. The optician's shop sits in the middle, surrounded by the suppliers it needs, vetted and coordinated by Speco. Hover over the comb or tap a cell to see what each one covers.
The message is simple and you see it rather than read it: the optician talks to one person, not ten suppliers.
The software, tried on the site itself
Instead of screenshots, the management software appears as an animated demo with sample data across five modules: appointments, patient records, lens recommendation, orders and reports.
Each module says what it actually solves: patients book themselves on the website, prescriptions stay in the patient's history, a questionnaire suggests the right lens, patients are notified automatically when an order is ready, and sales are compared with the monthly target.
The optician sees the software working before asking for a quote.
A catalogue that looks like the product
The catalogue is split along Speco's five lines, with technical drawings of frames instead of stock photos. The ribbed-glass background on the home page and in the footer is rendered in real time, as a nod to lenses.
